Suggested captions (builder posts). No rates or payment amounts — those are Reg Z triggering terms.
  Every caption ends with the lender line. Compliance reviews these with the flyers.

  1 — Same home. Lower payment. No price cut.
  Buying new at Vineyard Lakes? Ask about a builder-paid rate buydown on select homes. A lower rate may be available to qualified buyers when a commitment is in place.

  2 — 2930 Lodge Berry Lane
  Now showing: The Roxy at Vineyard Lakes. 4 bed, 3 bath, 2,565 sq ft. Ask about our lower-payment program on this home.

  3 — Buyers don't shop price. They shop payment.
  So instead of cutting prices, ask about a builder-paid rate buydown that can lower the payment on select homes, when a commitment is in place.

  4 — Life on the lake, with a payment built to fit.
  Vineyard Lakes on Johns Island, SC. Ask about the builder-paid rate buydown on our available homes.

  Lender line for every post:
  Financing offered by CLEAR Home Loans, a Division of Aspire Home Loans, LLC · NMLS #1955132 · Equal Housing Lender · www.nmlsconsumeraccess.org. Subject to credit approval; not all buyers will qualify. Buyers are free to choose their own lender.